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Overview of RE/MAX Holdings Inc (NYSE: RMAX)
RE/MAX Holdings Inc operates as one of the world’s premier franchisors in the real estate sector. Founded in 1973 by Dave and Gail Liniger, the company pioneered an innovative franchise model that emphasizes entrepreneurial independence and local market expertise. With its extensive global network, RE/MAX has become synonymous with trusted real estate brokerage services and is deeply ingrained in the communities where its agents operate.
Business Model and Core Operations
The core of the company’s success lies in its dual-focused business model. RE/MAX branches its operations between real estate brokerage services and mortgage brokerage under the Motto Mortgage brand within the United States. The company thrives by recruiting, training, and supporting a vast network of independent agents and franchisees, empowering them with flexible operational structures and access to advanced resources. This structure not only fosters local market penetration but also creates a robust, multi-faceted revenue stream.
Global Network and Market Presence
Leveraging an expansive footprint that spans more than 100 countries, RE/MAX Holdings is recognized worldwide. Its network of independently owned offices and a high-caliber team of agents have cemented its standing as a major player in the international real estate market. The decentralized nature of its operations allows local experts to connect deeply with community needs while benefiting from a unified global brand.
Technology, Innovation, and Agent Support
Innovation is a cornerstone of RE/MAX’s operational philosophy. The company invests significantly in technology to enhance both the front-office and back-office functions. Strategic partnerships have led to the development of state-of-the-art platforms, featuring AI-driven workflows and streamlined business tools that empower agents to optimize productivity and deliver superior customer experiences. These technological advances integrate seamlessly with marketing and operational support services, establishing RE/MAX as a forward-thinking leader in real estate technology.
Marketing and Operational Excellence
The company’s approach to marketing and operational efficiency further underscores its industry expertise. Through a carefully structured mix of recurring franchise fees, annual dues, and targeted marketing funds, RE/MAX Holdings maintains operational stability while investing in growth and innovation. Promotional initiatives and continuously refined support services emphasize transparency, accountability, and a commitment to providing the best customer experience.
Community Engagement and Trusted Partnerships
Beyond its commercial operations, RE/MAX has a strong commitment to community engagement. The network’s agents are active members of their local communities, often contributing to charitable initiatives and local development projects. This dual focus on business excellence and community support enhances the brand’s reputation for trust and reliability, making it a respected and enduring name in the industry.
Competitive Position and Industry Leadership
RE/MAX Holdings distinguishes itself from competitors through a unique blend of independent franchise operations combined with a globally recognized brand presence. Its decentralized approach enables rapid adaptation to local market conditions, while its continuous investment in technology and agent training secures its competitive advantage. Market analysts recognize the company for its resilience and efficiency, which are manifested in superior productivity rates and strong brand loyalty among consumers and franchise partners.
Conclusion
In summary, RE/MAX Holdings Inc exemplifies a mature, innovative, and globally integrated business. Rooted in a rich history and propelled by a commitment to technological advancement and agent support, the company remains a cornerstone of real estate brokerage services worldwide. Its multifaceted business model, combining real estate and mortgage brokerage operations with advanced digital tools, positions it as an enduring, trusted, and forward-thinking enterprise in the dynamic landscape of global real estate.
RE/MAX reports significant market activity in March 2025, with home sales surging 23.0% from February, marking the largest month-over-month increase since March 2023. However, sales declined 1.4% year-over-year. Inventory levels showed substantial growth, with available homes up 35.5% from March 2024 and new listings increasing 29.8% from February.
The Median Sales Price reached $435,000, up 1.8% from February and 3.5% year-over-year. Market efficiency indicators remained stable, with buyers paying 99% of asking price and average Days on Market decreasing to 44 days from February's 51 days. The Months' Supply of Inventory stood at 2.3, showing improvement from last year's 1.7.
Regionally, Burlington, VT led price gains (+22.4% YoY), while San Francisco maintained the highest close-to-list price ratio at 104.8%. Washington D.C. experienced the largest monthly inventory increase at 25.3%.
RE/MAX Holdings (NYSE:RMAX), the parent company of real estate franchisor RE/MAX and mortgage brokerage franchise Motto Mortgage, has scheduled its first quarter 2025 earnings release for May 1, 2025, after market close.
The company will host a conference call and webcast to discuss Q1 2025 financial results on May 2, 2025, at 8:30 a.m. Eastern Time. Interested parties can access the webcast through the company's Investor Relations website, with participants encouraged to join 10 minutes before the start time.
For the telephonic version, participants must pre-register through a provided registration link to receive dial-in information and unique access credentials.
RE/MAX agents have maintained their industry-leading position in productivity for the 17th consecutive year, according to the 2025 RealTrends Verified rankings. Agents averaged 11.9 transaction sides, more than double the 5.3 average of competitors at large brokerages with 500+ transaction sides.
The company's agents demonstrated superior performance in sales volume, averaging $5.1M compared to competitors' $3.0M - a 68% advantage. Among nearly 1,300 qualifying brokerages, 300 (23%) are RE/MAX firms, with 79 of the top 100 most productive brokerages being RE/MAX when ranked by transaction sides per agent.
In the RealTrends Verified Billionaire's Club, 24 RE/MAX brokerages achieved over $1B in sales volume in 2024. The company also secured positions in the Top Movers list with three brokerages and eight recognitions in the Top 5 Year Movers category.
RE/MAX Holdings (NYSE: RMAX) announced that Ward Morrison, CEO of Motto Mortgage and wemlo, will retire effective June 15, 2025. Morrison will continue in a consultative role through the end of 2025.
Morrison played a important role in launching Motto Franchising, and the Motto Mortgage brand in 2016, developing the innovative Mortgage Brokerage In-A-Box℠ model. During the transition, Adam Sartin, Vice President of Franchise Growth & Development, will lead both brands while the company searches for a new leader.
Prior to his current role, Morrison served at RE/MAX, for over a decade, most recently as Vice President of Region Operations. His retirement decision coincides with his upcoming marriage in June, as he plans to focus on personal life.
RE/MAX (RMAX) has achieved a significant milestone by being recognized in Entrepreneur's Franchise 500 rankings for the 41st consecutive year. The company was inducted into the Franchise 500 Hall of Fame, joining an elite group of just 13 brands with 40+ years of recognition.
Since its 1985 rankings debut, RE/MAX has expanded from 598 units to nearly 9,000 offices worldwide, operating in more than 110 countries. Under CEO Erik Carlson's leadership, the company is implementing strategic technology enhancements, including an AI-powered referral platform and a central marketing hub.
In Q1 2025, RE/MAX received multiple industry accolades, with Carlson and seven key leaders featured on the Swanepoel Power 200 list, and nine executives named as 2025 Real Estate Newsmakers by RISMedia. The company maintains its position as the #1 name in real estate according to MMR Strategy Group's unaided awareness study.
RE/MAX has been voted as having the #1 Most Trusted Real Estate Agents in both the U.S. and Canada according to the BrandSpark Most Trusted Awards survey conducted with Newsweek magazine. The comprehensive survey gathered responses from over 29,000 U.S. and 35,200 Canadian shoppers across nearly 300 product and service categories.
This marks the fifth recognition for U.S. RE/MAX agents and the seventh recognition in Canada for trustworthiness. In 2025, RE/MAX is implementing several initiatives including a new advertising campaign, a refreshed balloon logo and logotype, and plans to launch a full-service global referral platform.
The recognition reinforces RE/MAX's position as the #1 name in real estate, with agents known for having more real estate sales experience than other agents. The company continues to evolve its brand while maintaining focus on trust as the foundation of real estate transactions.
RE/MAX's February 2025 Housing Report shows positive momentum heading into the spring market. Home sales increased 8.4% over January, though this represents about half the typical February growth seen in previous years. The median sales price reached $423,000, up 0.6% month-over-month and 3.1% year-over-year.
Key findings include:
- Inventory grew 2.9% from January and is 33.9% higher than last year
- New listings decreased 3.0% month-over-month but showed a slight 0.1% year-over-year increase
- Buyers paid 99% of asking price, up from 98% in January
- Average days on market decreased to 51 days from 56 in January
Notable market variations showed San Diego leading with a 51.7% increase in new listings, while Bozeman, MT experienced the largest decrease at -27.0%. The months' supply of inventory stood at 2.7, with Seattle having the lowest at 1.0 and Miami the highest at 6.8.
RE/MAX, the leading real estate brand, unveiled major initiatives at its 2025 R4® convention in Las Vegas. The company announced several key developments to enhance its value proposition for its 145,000+ global agents, focusing on winning more listings in today's market.
Key announcements include:
- A refreshed digital-first branding with updated logotype and balloon logo
- Enhanced partnership with Buffini & Company for professional development
- Launch of MAX/Engage social influencer platform
- New MAX/Marketing tools featuring AI-powered enhancements
- Upcoming MAX/Refer global referral system with AI integration
- Expansion of MAX/Tech powered by BoldTrail platform
The company also celebrated its ongoing partnership with Children's Miracle Network Hospitals, which has raised over $218 million since 1992, including $10.4 million combined in the U.S. and Canada in 2024.
RE/MAX Holdings (NYSE: RMAX) reported Q4 2024 results with total revenue of $72.5 million, down 5.4% year-over-year. The company's net income was $5.8 million with earnings per diluted share of $0.29. Adjusted EBITDA increased 1.6% to $23.3 million with a margin of 32.2%.
Total agent count grew 1.2% to 146,627, though U.S. and Canada combined agent count decreased 4.8% to 76,457. Motto Mortgage franchises declined 8.5% to 225 offices. For full-year 2024, total revenue decreased 5.5% to $307.7 million, while Adjusted EBITDA increased 1.5% to $97.7 million.
Looking ahead to 2025, RE/MAX expects Q1 agent count to increase 1.0-2.0% and full-year agent count to range between -1.0% to +1.0%. The company projects full-year 2025 revenue between $290.0-$310.0 million and Adjusted EBITDA of $90.0-$100.0 million.
RE/MAX's January 2025 Housing Report reveals significant market movements across 52 metro areas. New listings surged 53.7% from December, while inventory increased 5.0% month-over-month and 30.9% year-over-year. The median sales price stood at $422,000, showing a 1.8% decrease from December but a 5.3% increase from January 2024.
Home sales, while down 24.3% from December due to seasonal factors, were up 6.0% compared to January 2024, marking the fourth consecutive month of year-over-year sales growth. Buyers paid 98% of asking prices, unchanged from previous periods. The average days on market increased to 55 days, while months' supply of inventory was 2.8.
Notable market variations included Seattle leading new listings growth at +32.9% year-over-year, Coeur d'Alene showing the highest sales increase at +32.5%, and Pittsburgh experiencing the largest median price growth at +15.1%. Only Tampa and Baltimore saw year-over-year price decreases.
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